Black weekly podcast listeners are "more likely to engage with podcast advertisers" than the overall weekly podcast audience in the U.S., per Edison's Black Podcast Listener Report 2.0.
The report indicates that the number of Black monthly podcast listeners is on the rise.
- About 75% of respondents said they seek out podcasts highlighting Black stories and perspectives.
- When it comes to gender, women podcast listeners are more likely to listen monthly, while men are more likely to listen weekly.
- When asked why monthly listeners stopped listening to a show, 24% said it's because the podcast stopped releasing new episodes, while 20% said they "forgot about" the podcast between seasons.
- Download the complete report for free here.
