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Early-stage startup Lantern has raised a $6.8M seed round led by Moxxie Ventures and Primary Ventures.

Walmart is turning to celebrities and fictional characters in its new "Welcome to Your Walmart" campaign.

French fintech firm Defacto has secured $187M in debt funding from Citi and Viola Credit.

What happened: Meta, which owns Instagram, Facebook,

PepsiCo recently announced a multi-year global partnership with U.S. video game developer EA Sports.

Target has promoted Lisa Roath to executive vice president (VP) and chief marketing officer.

programmatic ad spending in the us

Leafwire, a Denver-based global cannabis business network

Yum! Brands-owned pizzeria chain Pizza Hut is partnering with the Teenage Mutant

Women-led VC raises $5M for B2B SaaS companies

Google and Omnicom announce generative AI partnership

Gannett sues Google over alleged online ad monopoly

Buy Now Inc., which operates an online showroom platform called FORSEE

Singapore-based B2B cross-border payments network

TikTok is expanding its partnership with Integral Ad Science (IAS)

Twitters turns to partnerships to revamp business

Nike launches the "Well Collective"

Puma to relocate its marketing operations to Germany

Soundtrack Your Brand, a Swedish B2B music streaming service

A report from the Amsterdam-based Center for Research on Multinational Corporations (SOMO)