TikTok is expanding its partnership with Integral Ad Science (IAS)

 

TikTok is expanding its partnership with Integral Ad Science (IAS), a technology company specializing in verification, optimization, and analytics solutions to drive more impactful advertising.  The social network first partnered with IAS in Sept. 2022.  IAS Total Media for TikTok leverages advanced AI to provide insights into video content and helps ensure that ads accompany safe and suitable content.  Partnering with IAS has enabled marketers who advertise on TikTok to have an overview of their campaign's performance.  The expanded partnership brings IAS's Total Media Quality brand safety and suitability measurement to 23 additional countries.