Walmart is turning to celebrities and fictional characters in its new "Welcome to Your Walmart" campaign.

 

Walmart is turning to celebrities and fictional characters in its new "Welcome to Your Walmart" campaign.  The U.S. multinational retail titan allows customers to get shopping tips from U.S. singer Becky G, Kansas City Chiefs quarterback Patrick Mahomes, and fictional celebrity Barbie.  The new campaign features video ads that give viewers a sneak peek into the daily lives of Becky G, Patrick Mahomes, and Barbie showcasing their favorite go-to products for different events sold at Walmart.  The ads organize the celebrities' favorite products for different occasions, including backyard BBQs, family gatherings, working out, dog duty, and more.  "Welcome to Your Walmart" was created with Publicis Groupe creative and media shops and is an effort to position the corporation as a convenient and versatile retailer offering better-priced products to customers from all walks of life.