Google and the Omnicom Group have announced a generative AI partnership lauded as the first commercial use of the search giant's new technology. The tie-up integrates Google's generative AI models into Omnicom's ad tech. The Omnicom Group is a NY-based business group providing brand and advertising services to over 5,000 clients in 100 countries. - Omni, Omnicom's internal marketing and data platform, will incorporate Google's AI models, including Imagen, which generates images, and PaLM2, which creates texts.
- The generative AI technology will enable Omnicom to create custom AI models for brands.
- According to Omnicom's CEO Jonathan Nelson, the group is also exploring the possibility of using generative AI video content, but the technology isn't there yet.
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