Nike launches the "Well Collective"

 

Nike has launched the Well Collective, a new initiative designed to support people's wellness journeys.  This is part of Nike's strategy to brand itself as more than a sporting goods company.  Insights from Nike Women's consumers inspired the Well Collective.  The new initiative is based on five pillars of holistic fitness: movement, mindfulness, nutrition, rest, and connection.  The global sports brand plans to onboard over 1,000 world-class fitness trainers and collaborate with renowned academics, researchers, scientists, medical professionals, and academic authors to support its commitment to wellness and a healthy lifestyle.  On June 13, the company changed its @niketraining Instagram handle to @nikewellcollective.