Soundtrack Your Brand, a Swedish B2B music streaming service

 

Soundtrack Your Brand, a Swedish B2B music streaming service, has raised a $15M pre-growth round led by Matt Pincus' investment fund MUSIC, with participation from Liontree, JS Capital Management, Schusterman Family Investments, and Dundee Partners.  The company specializes in streaming music for commercial settings like shops, hotels, restaurants, gyms, and more.  Soundtrack Your Brand offers businesses an extensive range of songs, playlists, and artists.  According to the company website, the Swedish company provides the only commercial music that allows businesses to access songs that can be played on demand.    Businesses can also leverage Soundtrack Your Brand to create unique radio stations tailored to their customers.  The company has raised $64M and plans to use its fresh funds to look into mergers and acquisitions within the background music market.