Ex-Amazon exec launches NFT review firm

 


Thred is launching a site to discover and review NFTs.

 "We think of it like a Yelp, Tripadvisor, or Zillow of the space," said the startup's founder and CEO, Ben Straley, who previously was the VP of global digital products at Starbucks and head of global outbound marketing at Amazon.

The platform uses machine learning to rank NFT collections on the Ethereum and Polygon blockchains.

  • The startup plans to expand to include Bitcoin and Solana NFT collections on the site.
  • "I think it's a really great time for us to be entering with this solution because there's renewed interest in digital assets and NFTs and we're seeing it in the data," said Straley.
  • Ethereum NFT sales have risen 34% in the past 30 days to $892.5M.

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