Startup Superplastic, which designs "synthetic influencers," raised a $20 million round led by Amazon's Alexa Fund.
Amazon Studios hopes to collaborate with Superplastic on a Prime Video series featuring its line-up of original characters.
- Superplastic is behind "Janky" and "Guggimon," animated "celebrities" with popular accounts on social platforms like TikTok and Instagram.
- The characters release music, stream their own original content, and of course collaborate with brands on marketing campaigns.
- The round is being labeled as Superplastic's "Series A-4"; the company did not disclose its current valuation.
