Vix hits 25M users

 


VIX+'S "ENFERMO AMOR"

TelevisaUnivision saw ad sales surge by 22% in the fourth quarter of 2022, thanks largely to World Cup matches. 

The company's total ad revenue was up 14% in the US, and 10% worldwide.

The company's streaming service -- Vix -- hit 25 million monthly active users on its free tier; it's now the largest dedicated Spanish-language streaming service.

  • Vix+, the subscription tier, launched in July.
  • The company didn't announce specific sign-up numbers, though CEO Wade Davis suggested the streamer will be profitable by the end of 2023.

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