Microsoft is integrating generative AI into its CRM to assist marketers in creating campaigns.
The feature will be called Copilot, borrowing the name of other Microsoft AI products integrated into GitHub and development tools.
The software will assist in market segmentation, email generation, and more tasks.
- Microsoft is promising that AI will assist in promoting "efficiency and speed."
- The AI is built upon OpenAI's platform, in which Microsoft has invested over $10B.
- Data from Microsoft shows that 90% of its customers hope AI can perform repetitive tasks they must complete for their job.
