Molson Coors is set to launch a new bourbon whiskey called Barmen 1873, with a proof of 92.
The company plans to target its beer-drinking audience with this unique
bourbon blend, blurring the traditional lines between the beer and
liquor industries that were once considered separate.
- The
bourbon will hit the shelves on April 3, and the company aims to
showcase it at various events throughout the year, including Aspen Food
& Wine, Whiskey Fest Chicago, and the Bourbon Women.
- Molson Coors is well-known for its beer brands, such as Coors Light, Miller Lite, and Blue Moon.
- Barmen 1873 marks the brewer's foray into the bourbon market, expanding its portfolio beyond beer.
