What the numbers say: Social trading app eToro’s popularity almost doubled briefly on AppStore after Elon Musk-led Twitter announced its partnership with the platform. The app jumped to the 221st spot on the ranking among other crypto apps in the finance category, up from the 404th spot one day before. In the subsequent days, the platform retreated to around 350. Relevance: On April 13, Twitter announced that it partnered with eToro to offer its users crypto and stock trading services. The integration allowed Twitter users to view market charts broadly and purchase and sell stocks, cryptocurrencies, and other financial assets from eToro. Brands that should care: Rival mobile app marketplace Google Play Store saw a similar increase in eToro’s popularity. The platform also rose from a low of 317th place in Google Play Store on the day the integration was announced, reaching 298th place within one day and peaking at the 231st spot on April 15. The platform has since protected its position in the levels of 200 on Google’s app store without major volatility, unlike on Apple’s AppStore. |
