Ingenio has acquired Simple Habit, a meditation app that will be rebranded as Sleep Reset.
Simple Habit was founded in 2016 and has received $12.5M in total funding from Y Combinator and Foundation Capital.
Simple Habit has over 5 million users and launched Sleep Reset, a sleep-focused app, last year.
- Sleep Reset uses a no-pill approach and Cognitive Behavioral Therapy for Insomnia (CBT-I) to help users improve their sleep.
- Sleep Reset has generated $155,000 in monthly revenue and is projected to make $1.86M in its first year.
- Simple Habit will continue as a stand-alone product.
- It will further add wellness content for Ingenio's global brand footprint.
- Sleep Reset aims to focus on personalization for different types of sleep problems with input from sleep experts on the team.
Zoom Out:
- Ingenio, backed by Alpine Investors, acquired Simple Habit to expand its holistic wellness portfolio.
