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The Numbers: A survey of Gen Z members in the United States shows that Chick-fil-A is the most popular restaurant within the demographic. QR Campaigns: Shake Shack is launching a new immersive campaign in New York City, using QR code billboards used in the past to appeal to tech-first Gen Z and Millenials. QR campaigns have become increasingly popular in past years. SMS Campaigns: KBP Brands, a KFC franchisee with 847 franchises, is launching a new texting program in 28 states, allowing restaurants to directly text consumers with deals and promotions. This is another attempt by a brand to reach tech-first customers. |
