Tesla has dropped Models Y's price below the average U.S. vehicle.
The car was the best-selling EV in the U.S. in 2022.
The base version of the Tesla Model Y now costs $46,990, $759 less than the average transaction price for a car or truck in the U.S.
- This figure is $20,000 lower than one year ago, representing one of the largest price reductions in recent automotive history.
- Tesla's aggressive price cuts have been perceived as a price war, resulting in market share losses for Ford, GM, BYD, etc.
- Industry analysts claim that Tesla is taking advantage of the fact that it controls a large part of its supply chain, something that other traditional automakers don't have at the moment.
- This move, according to them, could push some EV makers to pause their ambitions altogether.
