Casual gamers essential for metaverse

 

Gamers have diverse opinions and levels of enthusiasm regarding the metaverse, with about half of all gamers being aware of it and 50% of those respondents expressing enthusiasm.

 Different segments of gamers show varying levels of interest and readiness for the metaverse.

  • Stephen Gray from Facebook Gaming at Meta presented research findings and discussed the metaverse's future at GamesBeat Summit 2023.
  • The survey covered six markets and segmented respondents into casual gamers, two mid-core groups (casual-leaning and serious), and hardcore players.
  • Approximately one-third of gamers use VR and AR, while nearly half engage in cross-platform play.
  • Hardcore gamers are primarily excited about playing games within the metaverse, while casual gamers are more interested in non-gaming experiences like virtual travel.
  • Gamers are equally familiar with cryptocurrencies, NFTs, and the metaverse concept. However, sentiment toward crypto and NFTs is not as positive.
  • The entire discussion that took place at GamesBeat Summit 2023 can be watched by following this link.

  • According to EY's Gaming Industry Survey 2022, 97% of respondents think the gaming industry is at the core of the metaverse.
  • Top game maker Activision Blizzard is using generative AI to speed up the process of game design and development, reported the New York Times.

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