What the numbers say
: Games are the most successful project category on crowdfunding platform Kickstarter. About 36,300 projects in this category raised their pledged funding amounts. Music is the second most successful category, with about 34,280 successful projects. The film and video category rounds out the top three, with about 31,760 successfully funded projects. There is a large gap between the top three Kickstarter categories and all other projects on the platform.
Relevance: Over $7B in accumulative funding was raised on Kickstarter as of May 2023. Successful Kickstarter campaigns are capable of validating products and entire businesses. Several online companies were built on Kickstarter, including wireless headphone brand Bragi, Apple accessory firm Elevation Lab, and videogame developer inXile Entertainment. VR headset maker Oculus is one of the platform's most notable success stories.
Brands that should care: Founders seeking to launch businesses on Kickstarter may benefit from focusing on products in one of the top three most successful categories on the platform.
