According to investment firm Morgan Stanley

 

According to investment firm Morgan Stanley, Apple's highly anticipated AR/VR headset is set to go into mass production in October and release to consumers by December.  Apple is expected to reveal the headset at its WWDC event on Monday. Availability of the headset is anticipated before the holiday season, according to Erik Woodring, an Apple analyst at Morgan Stanley. Woodring added that Apple's supply chain aims to manufacture a conservative 300,000 to 500,000 units this year. Confirming previous rumors, he said the headset's starting price could be around $3,000. Woodring expects the gross margins will be low, with Apple initially having limited profitability from the device. At WWDC, Apple could offer tools for developers to start building apps for the headset, which will have its own dedicated App Store.