Apple is set to introduce its VR hardware product, hoping to outperform Meta and generate mainstream interest in VR. Analysts highlight the need for compelling experiences in the metaverse to drive widespread adoption and the importance of clear user benefits. Despite initial excitement surrounding the metaverse, interest has waned, with technology investors turning their attention to trends like artificial intelligence (AI). - Companies like Disney and Microsoft have shuttered metaverse projects, and metaverse-related start-ups raised significantly less venture capital.
- Companies like Roblox and Epic Games continue to pursue their metaverse visions, leveraging their large user bases, user-generated content, and digital economies.
- Meta (formerly Facebook) has faced challenges with its high-end Quest Pro headsets, resulting in low sales and significant losses within its hardware division.
- Despite recent setbacks, the metaverse concept still holds potential, with ongoing growth and interest in immersive online experiences.
In 2022, Reality Labs recorded an operating loss of $13.72B on $2.16B in sales, underscoring how VR and AR technologies have yet to reach the mainstream |
