British automaker Polestar Automotive Holding UK Plc has announced a $200M joint venture with tech company Xingji Meizu in order to keep up with digital features in China. The new venture will use Xingji Meizu's platform, Flyme Auto, as an operating system for cars. The new unit will offer in-car apps, streaming services, and intelligent vehicle software for Polestar vehicles. - This will also extend to augmented reality devices, the company said in a statement.
- Flyme Auto is a result of Zhejiang Geely Holding Group Co., Xingji Meizu's parent company, wanting to create more car technology in-house.
- Drivers in China have utilized in-car technology for karaoke and friendly entertainment robots.
- Polestar will own 49% of the new venture and is expected to transfer 150 commercial staff members in China to the new company. It will only cater to the Chinese market.
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