Twitter's new CEO, Linda Yaccarino, aims to make Twitter the "most accurate real-time information source" and transform it into an open dialogue town square, according to her first employee memo. Yaccarino, a former NBCUniversal advertising executive, became CEO last week, replacing Elon Musk.. Yaccarino's memo outlines her vision for "Twitter 2.0" and her aim to turn the platform into a "global town square," aligning with Musk's previous remarks. - She stressed the need for a "transformation" of the town square to drive civilization forward through an unfiltered exchange of information.
- Yaccarino praised Musk for his impact on industries like space exploration and electric vehicles.
- Musk, who bought the platform for $44B in October, will continue to lead Twitter as executive chair and CTO, overseeing product, software, and system operations
Within the first 25 days of Musk leading Twitter, half of the top 100 accounts left the platform. - Revenue in December 2022 reportedly saw a 40% year-over-year decline.
- Musk said that most advertisers that left have returned. However, leaked internal documents obtained by The New York Times revealed a 59% annual drop in ad revenue for a recent five-week period, suggesting Yaccarino faces a challenging task ahead.
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