Retail innovations such as RFID tags, digital mannequins, and seamless checkouts are transforming the shopping experience and meeting the expectations of Gen Z consumers. Brands are implementing these technologies to enhance product discovery and try-on processes and create a frictionless checkout experience. According to a recent Klarna study, 40% of Gen Zers expect to use virtual dressing rooms, while 18% anticipate using AR. - Hologram models provide customers with a new way to visualize garments without trying them on in person.
- Hologram mannequins collect data on the items that customers interact with.
- Web3 brands like 9dcc and RSTLSS are integrating NFC tags into clothing, providing digital capabilities, and facilitating updates on product releases.
- Fast Retailing has adopted RFID technology since 2013, allowing for item tracking and merchandising purposes.
- Uniqlo stores implemented RFID-enabled self-checkouts, reducing checkout times by 50%.
- According to the Klarna survey, a significant majority of Gen Z (81%) and millennials (75%) expect AR to enhance their in-store shopping experience, with one-third believing it will become a standard feature in retail.
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