Salesforce continues incorporating generative AI in its offerings with its release of Marketing GPT and Commerce GPT. These new applications purport to facilitate marketing tasks and improve customization. The Marketing GPT application enables marketers to automatically generate personalized emails, audience segments, and marketing journeys. - Commerce GPT allows brands to boost personalization through shopping experiences and customized offers that match and adapt to customers' needs.
- Both tools leverage generative AI and trusted first-party data from Salesforce Data Cloud.
- Salesforce has also introduced integration with Salesforce Data Cloud and Google BigQuery to enable hyper-personalized marketing by creating unified customer profiles that gather data across platforms and clouds.
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