Stitch Fix appointed Matt Baer as its new CEO.

 


Stitch Fix appointed Matt Baer as its new CEO. 

Baer previously served as chief customer and digital officer at Macy's.

Baer previously led Macy's live-stream shopping, media network, and third-party shopping initiatives. 

  • Baer joined Macy's after serving as vice president of e-commerce at Walmart.com.
  • Baer replaces Stitch Fix founder Katrina Lake as CEO.
  • Lake temporarily returned to the role in January following the departure of Elizabeth Spaulding.

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