Zola, the online wedding services platform, is looking to cash in on the baby registry market void left by BuyBuy Baby's uncertain future. Zola Baby will launch in September and include an online baby registry for expecting parents. It will also feature cash funds to pay for diapers, babysitters, or school tuition. - Parents will also be allowed to decide when their gifts will be shipped to their homes, as Zola's co-chief executive officer Rachel Jarrett highlighted "religious and cultural reasons why people may not want the baby gifts before the baby arrives."
- This all comes as the uncertainty of BuyBuy Baby's fate amid the bankrupt filing of its parent company, Bed Bath & Beyond.
- Rival registry company Babylist Inc. says its plans to bid next week on BuyBuy Baby's digital assets, including the brand's trademark and domain.
|
