Wayfair has launched Decorify, a free "virtual room restyler" powered by generative AI. The web app lets users upload living room photos and redecorate them in styles such as "modern farmhouse" or "bohemian" using virtual products similar to those in Wayfair's catalog. After the AI remodels the room, users can select similar furniture recommendations of products they can buy. - Wayfair said it plans to improve the feature by fine-tuning its open-source model with proprietary branding data to achieve better matches with its products.
- In the future, customers will begin by choosing a list of products and creating a room using those furniture pieces.
- Decorify is free for customers and available on the web for both desktop and mobile.
- Wayfair has also used AI in business areas like marketing and customer service.
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