According to SimilarWeb, on average, customers spend four minutes in an online store.
In comparison, customers spend 35 minutes inside physical stores.
More:
- For that reason, direct-to-consumer and digitally native brands have hired real estate agents and are opening physical stores.
- SimilarWeb claims that retail locations offer an immersive experience that online sites cannot replicate.
- Retailers like hair coloring brand Madison Reed are now implementing complementary business strategies, opening physical stores to support online sales and vice versa.
- Madison Reed began to open physical stores across the U.S. and saw online traffic increase.
- Moreover, the retailer started to leverage its physical stores as fulfillment centers.
