The French wine and spirit producer revealed that it aims to meet the growing demand for moderate alcohol consumption.
- Seagram’s 0.0% is Pernod Ricard's first no-alcohol product in Spain.
- According to Pernod Ricard, Spain has already started to work on the low/no-alcohol category, being the first country to launch the Beefeater Light and Ballantine’s Light.
- 16% of consumers are actively trying to reduce their consumption of alcohol, which has increased the demand for no/low-alcohol alternatives.
- According to GlobalData, 71% of consumers of no- or low-alcohol spirits also consume alcoholic spirits.
- In 2021, the low/no-alcohol spirits market was worth $143M globally, up from $74M in 2017; by 2026, its value is predicted to be $200M.
