Information Resources, Inc. (IRI), a data and analytics firm for FMCG, reveals a €2.7B drop in sales of beer, wines, and spirits across Europe for 2022.   IRI’s FMCG Demand Signals report includes sales at supermarkets, convenience stores, and off-licenses and provides insight into consumer purchase trends.  According to IRI, alcohol sales are unlikely to grow in 2023 without investment in new products. Champagne and prosecco sales remain resilient to the decline.  Ready-to-drink (RTD) spirits also remain strong. RTD spirits are popular among younger generations and do not require mixing cocktails. Retailers have reportedly increased promotions on alcohol more than any other FMCG category.   During 2021, a marginal 0.7% value sales increase added €500M (~$544.8M) in Europe as lockdown restrictions eased. In 2020, alcohol sales increased by 12.6%, adding €7.5B (~($8.2B) to the off-trade alcohol sector, totaling €67.3B. Data from the Irish Whiskey Association recently showed that Irish whiskey exports exceeded €1B (~$1.07B) for the first time in 2022.