Louis Vuitton has partnered with Yayoi Kusama to develop AR lenses using Snapchat's Landmarker Lens program.
Louis Vuitton has partnered with Yayoi Kusama to develop AR lenses using Snapchat's Landmarker Lens program.
The Lenses add the Japanese artist's famous polka dots to landmarks, including the Eiffel Tower, the Statue of Liberty, Tower Bridge, the Arc de Triomphe, the Natural History Museum, and London's National Gallery.
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- Snap's Landmarker Lens program allows developers to pinpoint AR activations geographically.
- Snapchat users visiting these areas can access Louis Vuitton's Snapchat page to open the Lenses.
- The high-end fashion house has also covered its physical stores in Kusama's iconic red, yellow, blue, white, and green dots.