The e-commerce sector in India will grow 18% annually through 2025, according to a report by Unicommerce and Wazir Advisors.

Fashion and groceries are the most popular categories in the sector, accounting for 66% of the market.

E-commerce order volume grew by 69.4% YoY, driven mainly by medium and large-sized cities.
GEM, the government e-marketplace, has successfully pushed for the inclusion of SMEs in the sector.SMEs account for 57% of sales on the platform.
However, gender inclusion still has a way to go, as only 6% of sellers are women.