Artificial intelligence (AI) technologies such as ChatGPT have the power to impact the sales pipeline.

The technology can enhance the buyer/seller interface and fine-tune sales communications.

ChatGPT can help sales teams save time on copywriting and fine-tuning customer emails.
NEON, the ChatGPT of media planning/buying, can deliver DTC 20% more effectively than humans.
- With the rise of AI in sales, radio sellers may lose relevance in this rapidly changing space.
- However, tools like ChatGPT are unlikely to replace local sellers. They might be used as assistants in their daily tasks, according to experts.