TikTok, with an office in Culver City, Calif., has seen its short-video
app soar in popularity. PHOTO: JANE HAHN FOR THE WALL STREET JOURNAL
TikTok sister company Pico has tripled its market share in VR headsets, encroaching on a space that Meta Platforms Inc. has identified as vital to its future. International
Data Corp, a research firm, revealed that Meta held 90% of the market
share about a year ago but 75% at the end of the third quarter, while
Pico went to 15% for second place.
- ByteDance
Ltd., TikTok's parent company, bought Pico, a Chinese startup that
makes VR headsets, two years ago, establishing a new front in the
company's competition with Meta.
- Meta's
Instagram and Facebook services have been fighting for users and
advertising money against TikTok, which rocketed in popularity.
- Officials have expressed concerns the Chinese government could use TikTok data to spy on Americans.
- Glenn
Kachmar, a Canadian who teaches classes using VR, said Pico "is
definitely a better headset in a lot of ways," praising its screen
resolution and fit on his head.
- Pico has reportedly boosted shipments of VR headsets as it tries to compete with Meta's Quest 2.
