Patron Tequila has launched an AI art generator that creates personalized images of margaritas with Patron for National Margarita Day (today).
The new marketing campaign will also feature musician Becky G.
- The new AI tool will be called the Patron Dream Margarita Generator, allowing consumers to pick their dream destination, ingredients, and garnish to create an image accordingly.
- The campaign has a social media tie-in; anyone who shares their AI-generated image on Twitter or Instagram before Feb. 24 can win tickets to a Becky G concert in NY.
- The ad attempts to capitalize on the buzz around AI. While many advertisers abandoned their Super Bowl AI ads, there was still success with AI-inspired ads, such as Ryan Reynold's Mint Mobile ad, which provided a potential recipe for marketers.
- Patron had historically relied on pop culture trends in advertising, including releasing NFTs and metaverse experiences.
