Podsights' Ad Benchmark Report Q1 2023 reports a 53% year-on-year increase in impressions and a 152% increase in ad spend.
The report shares data and insights on podcast advertising.
- The average conversion rate across industries is 1.32%, which remains pretty stable quarter-on-quarter.
- When it comes to placement, pre-roll ads have optimal conversion rates.
- The frequency of times a "household was exposed to an ad" increased slightly from 4.75 in Q3 to 4.94 in Q4.