Shake Shack offers a limited edition White Truffle Menu that will include a fine dining experience.
Customer's at 10 locations can reserve a table for a $20 fixed-price testing menu from Feb. 27 to Mar. 2.
The marketing campaign is meant to highlight Shake Shack's strategy of offering food with high-end ingredients at an affordable price, unlike other fast food chains.
- The company will also launch numerous limited-time offerings like caffeinated lemonades, shakes, and veggie burgers throughout the year to entice consumers to return.
- The White Truffle menu will give consumers a table for two with china and a white tablecloth, a White Truffle burger, White Truffle Shroom Burger, Parmesan fries with White Truffle Sauce, unlimited wine, a shake, unlimited soft drinks, a bottle of Regalis truffle oil and chocolate truffle, all for $20 per person.
