The Brand Leader, a creative agency specializing in advertising, branding, and design based in Greenville, S.C., has purchased Benson Marketing Group, a wine and spirits marketing agency.
Terms were not disclosed.
Founded in 2000, the New York City-based Benson Marketing Group will retain its name, and its team will continue to serve wine and spirits clients in the U.S., Canada, and abroad from its office in New York.
- According to The Brand Leader Founder and CEO Geoff Wasserman, the agency was built on "putting people first and focusing on exceeding client expectations,”
- Founded in 1998, the Brand Leader has offices in Greenville, New York City, and Boulder, Colo.
