The Saweetie Super Bowl Concert, a free virtual concert
as a collaboration between Roblox, the NFL, and Warner Music Group,
will be hosted in Rhythm City, a recently-launched world, on Feb.
10, two days before the Super Bowl.
According to Warner, the show featuring Saweetie, a hip-hop artist in Rhythm City, is "a first-of-its-kind music-themed social roleplay experience on Roblox."
- The
pregame concert will be replayed hourly until the actual Super Bowl on
Sunday, Feb. 12, and digital items will be for sale on the Roblox marketplace.
- Saweetie will deliver her Super Bowl concert via motion capture with Intuit as the show's presenting sponsor.
- Roblox, a digital sandbox, has reportedly attracted a significant percentage of youth to the metaverse.
- On Feb. 4, the NFL launched Super NFL Tycoon with Roblox to teach younger users "important financial concepts in a fun and engaging manner."
