British Vogue partnered with Snapchat to launch an augmented reality (AR) exhibition in London featuring fashion brands and designers, including Dior and Versace.
"Vogue x Snapchat: Redefining Edward Enninful OBE, the Editor in Chief of British Vogue, has curated the Body" AR experience.
The AR exhibition demonstrates how custom Snapchat Lenses and AR experiences transform actual fashion designs.
- According to Evan Spiegel, Co-Founder and CEO of Snap Inc., the company is happy "to empower hundreds of millions of Snapchatters around the world to virtually experience fashion from top designers and brands."
- The AR experiences were created with Arcadia, Atomic Digital Design, and Snapchat's Paris AR Studio.
