Corona is launching a new virtual clubhouse experience centered around golf in partnership with Obsess.
The new virtual clubhouse is being launched at the same time as the PGA tour.
- The virtual clubhouse is open to anyone over 21. Those inside the clubhouse can view interactive elements teaching them about the company, order Corona from retailers, or have it delivered through Instacart.
- The virtual clubhouse launch is also accompanied by a contest where consumers can win tickets to the 2023 U.S. Open, which includes an expenses paid trip and $4,500 in spending money.
- Corona is planning to launch more virtual experiences in 2023. While this one was released around golf, future experiences are expected to be found with holiday themes.
- The virtual experience was designed by Upshot, Corona's creative agency of record.
