Kraft Heinz recently launched the "Ketchup Fraud" campaign to tackle restaurants refilling Heinz ketchup bottles with products from other ketchup brands.
This campaign was inspired by a viral Snapchat post showing a restaurant worker filling a Heinz bottle with a generic brand.
- The campaign encourages consumers to tag restaurants caught in the act on Heinz's Instagram page.
- The campaign includes out-of-home activations in New York and Chicago and social media, newspaper, and magazine advertising.
- The campaign reinforces Heinz's long-standing brand identity of "It Has To Be Heinz."
- Heinz will attempt to work with restaurants accused of "Ketchup Fraud" to ensure they can provide their customers with Heinz.
