Instacart will enable sellers to advertise randomly weighted items, Chain Store Age reports.
The solution will improve the advertising services available to sellers that offer fresh foods, such as produce brands, farms, and agricultural organizations.
The ad capability will allow sellers to advertise products with random weights, such as fruits, meats, cheeses, and nuts.
- The solution resolved earlier issues that made this kind of advertising difficult, such as different coding systems between grocers and limited information from third-party sources.
- Instacart said packaged produce sees an average sales increase of 30% when advertised on the platform.
- General availability for random weight advertising is expected to start rolling out in the coming weeks.
