Kind has launched its first commercial in over a year.
This is the first under new Global CMO Kelly Solomon. The commercial aired on TV on Monday and will be part of a larger campaign featuring numerous immersive elements.
- The campaign is designed to highlight the themes of kindness and simplicity, which are core values of Kind's brand.
- The commercial already released is titled "I See Almonds" and asks interviewees on the street to identify an ingredient in Kind's Dark Chocolate Nuts & Sea Salt Bar.
- Mars Inc acquired Kind in 2020 as a way of capitalizing on the health consciousness of consumers.
- The ads will be run on multiple channels, including TV, Youtube, Hulu, and social media.
- The ad was created by the advertising agency Energy BBDO based in Chicago.
