In the United Kingdom, Kraft Heinz and Pernod Ricard's Absolut Vodka have teamed up to release a limited-edition tomato vodka pasta sauce as part of Kraft Heinz's Taste Elevation initiative.
The objective of the initiative is to associate Heinz with premium food flavors.
The Heinz x Absolut Tomato Vodka Pasta Sauce will be available exclusively at Waitrose retailers starting next month.
- The idea for the sauce was inspired by the Pasta alla Vodka craze that became popular on social media in 2020 when supermodel Gigi Hadid shared a video of herself making the sauce.
- The sauce's vodka content is reduced to less than 1% during the cooking process, which is believed to enhance the flavor and texture of tomato-based sauces.
- Pernod Ricard believes that the collaboration between two iconic brands will allow vodka enthusiasts to experience the drink in a new and innovative way.
