Microsoft plans to launch its own app store for games on iPhones and Android smartphones next year, pending the approval of its planned $75B Activision Blizzard acquisition.
Under the EU’s Digital Markets Act, Apple and Google must open their mobile platforms to app stores owned and operated by other companies.
The new requirement goes into effect in March 2024.
- Microsoft Gaming CEO Phil Spencer noted that the company wanted to be able to offer Xbox and other content from third-party partners across any screen.
- Microsoft has been trying to convince regulators in the U.S., Europe, and the U.K. to approve its purchase of “Call of Duty” maker Activision Blizzard.
- Regulators fear that the tie-up would harm competition.
