Mike's Hard Lemonade has decided to bring back its popular Limeade flavor, discontinued in 2018.
The relaunch is being timed to match the March Madness tournament and, to fit with the theme, will have a tie-in where the brand has launched a hotline called "Mike's Hard Comeback Hotlime," that college basketball fans can call for a pep talk.
The Limeade flavor is already available in a variety of 12-packs at retailers across the country, and standalone Limeade six-packs will be launched in the coming weeks.
- The new flavor joins other fruity choices, including Black Cherry, Pineapple Strawberry, Mango, Cranberry, Apple Pear, and Peach.
- The hotline has three options for callers: Vent, listen to a motivational game day speech from Miller, or consult the athletic oracle for a pep talk.
