Pro sports leagues are trying to attract and retain young fans by deploying VR tools.
The NBA launched an immersive VR sports hub app called Xtadium in partnership with Meta.
Fifty-two live NBA games will be presented in Meta Horizon Worlds' "NBA Arena."
- Young people have specific expectations for sports engagement, including personalized experiences and data integration.
- Immersive viewing could be the future of mobile viewing, but hardware technology needs improvement.
- Eventually, the tech-based experience will reach mass adoption.
- Syracuse University students tested out the NBA's new immersive app and loved it.
