Refillable home care startup Blueland turned profitable in 2022.
The news comes as the D2C brand expands its presence in retail outlets like Target, Costco, The Container Store, and Bed Bath & Beyond. Co-founder and CEO Sarah Paiji Yoo said, "My co-founder John and I, we've always believed that if we want to be able to make the best decision for the planet every time, the more financially successful and independent we are, the more our ability to do that will be insured."
Achieving profitability was the primary goal of 2022 despite raising $20M in funding from investors in Feb. 2022.
- Paiji Yoo said that financial independence was crucial for the business in order to pursue its emphasis on sustainability, which may not always align with the goals of outside investors.
- She added that the first three years as a D2C brand helped the firm accurately gauge customers' needs by conducting surveys and testing products.
