Snoop Dogg revealed he is one of the founders of the Web3 streaming app Shiller.

 

Snoop Dogg revealed he is one of the founders of the Web3 streaming app Shiller.   The rapper previously partnered with metaverse platform Sandbox on an NFT collection and Yuga Labs on a metaverse-themed performance at the MTV Video Music Awards.  Shiller enables creators to request tokens or NFTs in exchange for access to streaming. Originally scheduled for release in January, the app has set a target for April. According to a McKinsey study, social commerce surpassed $400B in gross merchandise volume in 2022.